Also is notable for featuring customized Coinbase User List menu items selected by influencers or celebrities, which has become a more common strategy among restaurant chains that seek to cut through ad clutter. Chipotle Mexican Grille in August teamed with Coinbase User List professional skateboarder Tony Hawk in a campaign that marked the first time the burrito chain named a menu item named after a celebrity. McDonald’s subsequently collaborated with rapper Travis Scott on a combination meal, which ended up being so popular that it led to ingredients shortages. Undeterred, McDonald’s followed the promotion with the “J Balvin Meal” named after the popular reggaeton musician. Dunkin’ last summer also introduced a drink called “
The Charli” that was named for TikTok’s Coinbase User List biggest star, Charli D’Amelio. These collaborations with celebrities are a sign that customized menus based on personalities’ favorite orders are likely to remain a key part of future promotions for restaurant chains. Wendy’s has been active with gaming-related promotions as part of a broader effort to connect with Coinbase User List younger folks. The company last year released its first tabletop role-playing game (RPG), “Feast of Legends,” to appeal to attendees of the New York Comic Con,
Which typically features presentations for gamers. To promote its Baconator sandwich, the burger chain last year livestreamed a gaming session on Twitch showing an avatar of its Wendy’s mascot playing “Fortnite,” the popular battle royale game from Epic Games. Coinbase User List The campaign followed its award-winning “Keeping Fortnite Fresh” effort that first featured the Wendy’s avatar, which attacked meat freezers instead of other gamers to highlight that the chain doesn’t use frozen beef. That activation demonstrated how brands could directly engage consumers with a form of native advertising in video games.