The year was 2000. I—like the rest of America—sat down on Super Bowl Sunday with my friends to drink beer and enjoy some football. By most standards, I was Special leads a mature, responsible, fully functioning member of society. So why was it that for the next six months was I yelling “WASSUUUUUUP?!” like a lunatic? You may not remember that Super Bowl XXXIV was between the St. Louis Special leads Rams and the Tennessee Titans, but long after the game was over and the final touchdown thrown, sane people around the country were still yelling “WASUUUP?!” thanks to one very clever and some would say iconic
Budweiser commercial. Speaks to the power of traditional Special leads advertising, doesn’t it? Ironically, maybe not. We all have a Super Bowl ad or two that sticks in our memory. Flipping through a recent slideshow of the top ads of all time, I came across several favorites—Coca-Cola’s Mean Joe Greene and theHorse Showdown from McDonald’s with Larry Bird and Michael Jordan. Yet Special leads with each passing year, agencies and media monitors Special leads report that the efficacy of these ads is dropping lower and lower—why?
I reflected on these five lessons as I simultaneously contemplated the Special leads demise of my fantasy football team as Super Bowl 50 approaches. 1. The irony of interest The fact that Super Bowl ads are awaited with such interest ironically highlights the fact that traditional television advertising is dying. No one watches ads anymore, or no one likes to watch ads anymore at least. Now, appointment TV is Special leads no longer the norm. Here’s why: DVR is king. Streaming services, like Netflix or Hulu, have made binge watching commonplace.