Jun 14, 2022
In Foundry technology
With Chrome announcing a target timeline of two years to remove the third-party cookie, I thought it would be helpful to make sense of Chrome's proposals to address advertising use cases Industry Email List without third- party cookies . . The context First, at present, the four major browsers have publicly disclosed privacy ideology. Chrome differs from others in that their stance includes support for the economic benefits of digital advertising – specifically, recognition that audience-based Industry Email List advertising offers a significant revenue boost to publishers. The future of the web is private by default and multiple ad monetization methodologies will co-exist and continue to compete. One such model appears to be “on-device,” in which data resides locally on the customer's device and specific advertising use cases such as Industry Email List targeting, measurement, and decision are implemented on device through privacy-preserving means. Currently, the most comprehensive model for Industry Email List devices is Google Chrome's "Privacy Sandbox". Currently, this exists as a set of "explanations" or draft technical specifications, most of which are still under discussion or subject to change. However, the underlying concepts and goals certainly reveal the approximate destination. A potential privacy model for the web provides an excellent starting point for understanding the ideology and intent behind decisions made around the privacy Industry Email List sandbox. So what is it? Privacy sandbox Chrome uses "privacy sandbox" as an umbrella term for technology goals and proposals, which together strive to keep the web open with the economic benefits of audience advertising, without the need for identification of the device, third-party cookies or fingerprints - and with many more Industry Email List decisions and other executions managed by the browser.